Niceme novelty shapes drive impulse and social discovery
Niceme is the Chinese frozen novelty brand behind DJR Foods' flagship beef-shaped strawberry milk, salted-butter burger, and chicken-drumstick ice cream items — viral novelty formats that generate strong impulse purchasing and social media attention at retail. Niceme frozen desserts have become a standout addition to Asian grocery freezer sets, popular with convenience stores and specialty retailers chasing trend-driven SKUs.




