Gugen should be merchandised as a discovery brand
DJR Foods carries Gugen frozen Fruity Bites in Mango, Peach, Lemon, Pineapple, Strawberry, and Grape, plus Frozen Ice Bar Sweet Corn. Online retail listings also show Gugen in novelty snack formats such as hot and spicy drumstick-shaped chips, reinforcing its role as a curiosity-driven impulse brand.






