Lay's brings global flavor discovery to the chip aisle
Lay's is a globally recognized potato chip brand, but the DJR Foods assortment focuses on import-style flavors shoppers do not usually see in mainstream US grocery. Current examples include Cucumber, Tomato, Roasted Seaweed, Spicy Crayfish, Korean Kimchi, Spicy Hot Pot, Cumin Kebab, BBQ Squid, Garlic Roasted Oyster, and Wave Chips formats.























